Overview
- According to The Information, OpenAI plans to add Sora’s text‑to‑video generation inside ChatGPT, with no launch date disclosed and no official confirmation from the company.
- Reporting says OpenAI intends to keep the standalone Sora app and website available after the integration.
- Sora launched in September 2025 but saw usage drop in early 2026, including a 45% month‑over‑month install decline in January and a fall from Apple’s U.S. App Store top 100 despite a Disney partnership.
- Embedding Sora in ChatGPT would make video creation accessible to a far larger audience, increasing concerns about deepfakes and evasion of safeguards such as watermarking.
- Video models carry high compute demands, and reporters note the expansion could raise OpenAI’s operating costs and pressure pricing as rivals like Meta and Google advance their own tools.