Overview
- Ads will begin appearing in the coming weeks for ChatGPT’s free and $8 Go tiers in the United States, placed beneath responses, clearly labeled, and excluded from chats by users under 18 or covering sensitive topics like mental health or politics.
- OpenAI says paid placements will not influence organic answers and that it will not sell conversation data to advertisers, with chats kept private.
- Early pricing targets about $60 per 1,000 views, according to reporting from The Information, and initial reporting for advertisers will be limited to high-level metrics such as impressions and total clicks.
- Analysts note ChatGPT’s long, context-rich sessions could enable highly targeted ‘conversational’ ads, potentially challenging Google’s entrenched advertising model.
- User reaction is mixed as forum posts and analysts warn ads could erode trust and nudge some people toward rivals like Gemini or Claude, a risk highlighted alongside signs of slowing growth.