Overview
- The U.S. self-serve Ads Manager entered beta Tuesday, opening access beyond a small group of test partners.
- OpenAI dropped its $50,000 minimum spend, which lets small and mid-size businesses try ChatGPT ads.
- Advertisers can now bid by cost-per-click, with impression-based CPM buying still available for campaigns.
- A conversion pixel is live and a Conversions API is in development, while third-party verification and CPA bidding are planned with no timeline.
- OpenAI keeps all placement decisions in-house and gives only aggregated reports, with ad creative limited to a small favicon with text and eligible categories kept to lower-risk areas.