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OpenAI Launches Sora 2 With Invite-Only Social Video App

Consent-first design with watermarking, liveness checks, provenance tags targets misuse, copyright risk.

Overview

  • Sora 2 generates more realistic videos with synchronized dialogue, sound effects, and improved physical fidelity compared with prior models.
  • The app’s Cameos feature requires a short user video and audio plus an activity verification step to prevent unauthorized use of a person’s likeness.
  • Clips up to 10 seconds carry visible watermarks, exported videos retain labels, and in-app screen recording is disabled.
  • Access starts by invite on iOS in the U.S. and Canada, with an experimental Sora 2 Pro for ChatGPT Pro users online and a future API planned.
  • Rights holders can opt out of appearing in the Sora feed, with Disney reportedly doing so, as analysts frame the launch as direct competition to TikTok, Meta, and Google offerings.