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OpenAI Launches Frontier to Orchestrate Enterprise AI Agents

The company is pursuing deeper enterprise sales through a limited rollout to marquee clients with pricing still undisclosed.

Overview

  • The platform links existing systems such as CRMs, ticketing tools and data warehouses to give agents a shared business context across siloed apps.
  • It is compatible with agents built by OpenAI, customers or rivals including Microsoft, Google and Anthropic.
  • Access is limited for now, with early users HP, Intuit, Oracle, State Farm, Thermo Fisher and Uber, and pilots at BBVA, Cisco and T‑Mobile.
  • Frontier adds enterprise controls—identity and permissions, onboarding, feedback-driven evaluation and agent memory—and can operate across on‑prem, cloud and OpenAI‑hosted environments.
  • OpenAI will pair forward‑deployed engineers with customer teams to run agents in production, while the launch heightens competitive pressure on incumbent SaaS vendors and Anthropic as pricing details remain unknown.