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OpenAI Delays Jony Ive–Designed AI Device to 2027 and Drops ‘io’ Branding

A court filing in the iyO trademark case confirms a rebrand and sets expectations for a longer runway to launch.

Overview

  • OpenAI said in a court filing that its first hardware device will not ship to customers before the end of February 2027.
  • The company decided it will not use the names “io” or “IYO” for any AI-enabled hardware, according to OpenAI executive Peter Welinder.
  • The branding change follows a 2025 trademark lawsuit by audio startup iyO that began after OpenAI acquired Jony Ive’s hardware startup io.
  • OpenAI has not created packaging or marketing materials for the device, the filing states.
  • The filing describes an early prototype as a screenless device meant for a desk alongside a phone and laptop, while independent reports continue to cite unresolved engineering challenges.