Particle.news
Download on the App Store

OpenAI Delays Jony Ive-Designed AI Device to 2027, Retires ‘io’ Name

Court filings show OpenAI has dropped the “io” branding following a trademark dispute with iyO.

Overview

  • A new court filing states OpenAI’s first consumer hardware will not ship before the end of February 2027.
  • The document notes OpenAI has not prepared packaging or marketing materials, underscoring that a 2026 timeline is no longer in play.
  • OpenAI said it will not use the name “io” for artificial intelligence-enabled hardware products after a trademark challenge from iyO led to a court order.
  • Peter Welinder, an OpenAI vice president, wrote in the filing that the company reviewed its naming strategy and decided against using “io” in any hardware branding.
  • Independent reports have described ongoing engineering hurdles, including limited computing power and an always-listening voice assistant that has been difficult to make behave reliably.