Overview
- Sponsored placements now appear below ChatGPT responses for a subset of logged‑in adult users on the Free and Go tiers in the United States.
- OpenAI says ads are clearly labeled, visually separated, and do not influence the chatbot’s answers or appear near sensitive topics like health, mental health, or politics.
- Plus, Pro, Business, Enterprise, and Education plans remain ad‑free, and free users can opt out of ads in exchange for fewer daily messages.
- Targeting relies on conversation context, prior ad interactions, and optional memory settings; advertisers receive only aggregate metrics and do not see users’ chats or personal details.
- The rollout follows Anthropic’s Super Bowl campaign promoting an ad‑free Claude, drawing a public rebuttal from Sam Altman, and OpenAI characterizes its approach as a test that will evolve based on feedback.