Overview
- Ads will reach free users and ChatGPT Go subscribers, while higher‑priced subscriptions remain ad‑free.
- The rollout starts with U.S. tests that place promotions below chatbot answers rather than inside responses.
- Placements appear only when a relevant sponsored product or service fits the conversation, such as grocery offers for recipes or direct contact with lodging on travel queries.
- OpenAI says minors will not see ads and sensitive areas like physical or mental health and politics are excluded.
- The company pledges separation from AI replies, no advertiser access to chats, opt‑outs for personalized ads, and data deletion controls, with a German price page noting that ChatGPT Go may contain ads.