Overview
- Sponsored placements now appear below ChatGPT responses, are clearly labeled, and the company says they do not influence what the model tells users or share chats with advertisers.
- The rollout covers logged‑in adult users on Free and $8‑per‑month Go tiers in the United States, while Plus, Pro, Business, Enterprise, and Education plans remain ad‑free.
- Users can dismiss individual ads, see why an ad appeared, turn off personalization, delete ad data, or opt out of ads on the Free tier in exchange for fewer daily messages.
- OpenAI says ads are excluded for minors and won’t appear alongside sensitive or regulated topics such as health, mental health, or politics.
- The move follows Anthropic’s Super Bowl campaign touting an ad‑free Claude and drew a public rebuttal from Sam Altman; industry reports say OpenAI targets premium buys (around $60 CPM and a $200,000 minimum) and expects advertising to represent less than half of long‑term revenue.