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Only The Family Elevates Cedrick “SB” Earsery to CEO as Label Plots Expansion

The move signals a push to grow OTF’s business beyond music during Lil Durk’s pretrial detention.

Overview

  • Earsery’s promotion to CEO was reported Friday by multiple music outlets, marking a formal handoff from his prior role as COO and longtime manager to Lil Durk.
  • OTF plans to branch into artist management and development, sports partnerships, philanthropy, and television and film production to widen its footprint.
  • Earsery’s track record includes negotiating Durk’s 2012 Def Jam deal, serving as VP of A&R at Timbaland’s Mosley Music Group, brokering a 2024 Sony AWAL distribution pact, leading the Deep Thoughts rollout, and founding NuKool Multimedia.
  • Lil Durk has been in federal custody since October 2024 on murder-for-hire charges, and reports place his trial in late August 2026 with differing dates cited.
  • Positioning the shift as continuity, OTF says it is rebuilding its roster and infrastructure and returning to a community mission rooted in creating opportunities for young people, a focus tied to its 2010 Chicago origins.