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OnePlus Rejects Shutdown Claims After Report Alleging Brand Is Being Dismantled

The company points to ongoing sales and support in India, responding to an investigation that cites 2024 declines plus unconfirmed cancellations.

Overview

  • OnePlus India CEO Robin Liu said operations are continuing as usual, and the company told 9to5Google that North America also continues to operate with after‑sales support and software updates guaranteed.
  • Android Headlines published an investigation alleging OPPO is winding down OnePlus, with claims of canceled devices such as the Open 2 foldable and a compact 15s, reduced regional teams, and decision‑making centralized in China.
  • Market data referenced in coverage indicates OnePlus shipments fell by more than 20% in 2024 to roughly 13–14 million units, with reports of about 4,500 Indian retailers halting sales and a market‑share drop in China to around 1.6%.
  • Context in the reports includes earlier retrenchment steps such as the March 2024 closure of the Dallas office, a much smaller Palo Alto team for North America, and the end of the T‑Mobile partnership in 2023.
  • Taiwanese prosecutors have issued an arrest warrant for CEO Pete Lau over alleged illegal recruitment, while several outlets questioned the investigation’s sourcing and noted a disclosure that AI assisted in structuring the article.