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OnePlus Europe Staff Prepare to Exit as Regional Strategy Enters Review

The signs point to a pullback that could limit future launches in Europe.

Overview

  • An now-deleted LinkedIn post from a senior OnePlus Europe manager said the division is reviewing its regional roadmap and product strategy and that many team members are starting to look for new jobs.
  • 9to5Google reports that European staff have begun to be told about the review and apparent layoffs, citing internal communications shared by employees.
  • OnePlus has not issued a clear public statement confirming changes in Europe, and reporters say the company did not respond to requests for comment.
  • In India, OnePlus confirmed to Gadgets 360 that country head Robin Liu resigned, and separate reporting indicates the brand is pulling back from physical stores and leaning on online sales.
  • Outlets say these steps could lead to a retreat to the Chinese market and raise questions about whether future devices and support will reach European customers, though none of this is formally confirmed by the company.