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OnePlus Ends New Phone Launches in U.S. and Europe and Retires OxygenOS

Oppo says it will fold OnePlus software into ColorOS to cut costs and concentrate its phone brands by region.

Overview

  • OnePlus, which confirmed the decision on Thursday, will stop rolling out new products in North America and Europe and will no longer restock those markets once current inventory sells out.
  • The company announced it will retire OxygenOS and offer eligible OnePlus phones a voluntary upgrade to Oppo’s ColorOS with the Android 17/ColorOS 17 update cycle while allowing users to decline or roll back the change.
  • OnePlus and Oppo say existing devices will keep receiving promised Android updates, security patches, warranty repairs and after‑sales support and that service commitments in affected regions will be honoured.
  • Operations in India and China will continue for now but multiple reports say Oppo is planning a broader restructuring that could see OnePlus withdraw from India in 2027, which OnePlus has denied so far.
  • Reports and company comments point to weak overseas demand, rising memory and component costs and legal and geopolitical pressure as drivers of the consolidation, a shift that narrows Android competition in Western markets and lets Oppo redeploy brands such as realme and OnePlus by region.