Overview
- The AI fashion site OneOff quietly removed a page image that showed Meghan Markle and Prince Harry walking with emergency workers at Bondi and swapped in a separate photo of Meghan taken away from the beach.
- The listing had made Meghan’s Bondi outfit instantly shoppable with itemized links, including a striped shirt, white jeans, trainers, sunglasses, and a suede bag that reports priced at about $2,000 in total.
- Meghan is both an investor in OneOff and a verified creator on the platform, where reported affiliate commission splits range from 10% to 25% per sale.
- A publicist for the Sussexes said OneOff uses AI and sometimes pulls images from Getty and said Meghan’s team works with the platform to ensure approved photography and to correct listings when needed.
- Critics argued the original listing commercialized a visit tied to a December 2025 mass-casualty attack at Bondi, and reports note it remains unclear who selected the initial image, with no suggestion of legal wrongdoing.