Overview
- In the Jan. 25 broadcast, the prime minister said the decorated stages, lighting and music make the atmosphere "no less than a concert."
- He emphasized that the dignity and purity of the lyrics and emotions are preserved even with contemporary presentation.
- Coverage describes the format as featuring live bands, dynamic lighting and large group singalongs in an alcohol-free setting.
- Reports note growing participation in cities such as Delhi, Kolkata and Bengaluru, with events also reaching audiences in the United States.
- Social media videos have boosted visibility, and devotional groups like Backstage Siblings and Keshavam are cited as popular examples.