Overview
- The Loewe × On collection, which went live Thursday, makes the LightSpray Cloudmonster an in-store exclusive at On and Loewe shops.
- The refresh also brings new Cloudsolo colorways and a new Cloudtilt Hi, both sold at brand stores, select partners, and online at On.com and Loewe.com.
- LightSpray uses a robot to spray a single filament upper in one step in about three minutes, creating a seamless, laceless shell that moves with the foot.
- Media list prices at about $990 for the LightSpray Cloudmonster, $650 for the Cloudtilt Hi, and $750 for the Cloudsolo.
- On said it scaled LightSpray output thirty-fold in February and that earlier LightSpray models sold out quickly, especially in Asia and the U.S.