Overview
- The Chinese brands Omoda and Jaecoo said they will launch in Argentina in the second half of 2026 as direct subsidiaries of Grupo Chery rather than through a local importer.
- Grupo Chery plans a knock‑down (KD) assembly plant in Argentina that will import components for final local assembly to lower costs and speed parts supply.
- The companies will open a regional spare‑parts depot and roll out a dealer and digital after‑sales network starting with showrooms in Buenos Aires and expanding to main provinces.
- Product plans emphasize intelligent SUVs and New Energy Vehicles using the SHS (Super Hybrid System), with promotional models shown including the Jaecoo J7 and Omoda 4 and 5.
- Key details remain undecided and undisclosed, including the exact plant location, final local model lineup and the full production and sales timetable, while the move likely raises competition and jobs questions for Argentina's auto sector.