Overview
- Abdullah said 2025 has been a weak tourism year with a dry November, and he is banking on December snowfall to trigger winter footfall at Gulmarg, Pahalgam, Sonamarg and Srinagar.
- The government says promotional campaigns and industry preparations are in place to support a rebound once snow arrives.
- Abdullah launched the SKÅL International Kashmir chapter to strengthen global outreach and industry confidence, with SKÅL representing about 14,000 members across 85 countries.
- He announced a plan to develop nine new tourist destinations as a sustainability-focused megaproject that centers local community benefits.
- Officials cited the April 22 Pahalgam attack and the November blasts in Delhi and Nowgam as key blows to visitor confidence this year.