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Olivia Rodrigo and LEGO Launch Five Co-Designed Collectible Sets

They mark a rare multi-set musician partnership that ties product design to Rodrigo’s album and tour imagery.

Overview

  • The five sets went on sale at midnight ET on Saturday, Aug. 1, after retailers reported that pre-orders for three of the sets had already sold out.
  • LEGO says Rodrigo took an active role in refining the designs and that she is the first musician to receive multiple dedicated LEGO sets and the first partner on a personalized Botanicals product, with those milestone claims coming from the company’s announcement.
  • Each set is built with fan-focused details and secret features, including record-player drawers, hidden dressing-room compartments and ticket or polaroid holders, and every set includes at least one Olivia minifigure that recreates iconic looks such as the Good 4 U cheerleader outfit.
  • The collection is available from LEGO’s online store and major retailers including Target, Walmart and Amazon, with prices reported from about $34.99 for the smaller vinyl set up to $119.99 for the 1,228-piece Dual Guitar set.
  • Tied to Rodrigo’s recent album and tour promotion, the sets are designed for display and play and are expected to drive rapid sell-through and secondary-market interest as collectors hunt for the Easter eggs and secret compartments.