Overview
- O. Piccola launched its first product, the dual-ended Bronze & Glow Balm in Light, Medium and Dark, sold on the brand’s website for $47.99.
- Olivia Jade Giannulli is financing the venture herself and is the company’s only employee at launch.
- The debut follows roughly five years of development that began after her Sephora capsule and shifted from a California lab to a South Korean manufacturing partner.
- The balm features a creamy, buildable formula with minimal shimmer and a rounded-rectangle stick designed for easy contouring and travel.
- Marketing starts digital-first with YouTube footage from the Korea production and organic creator posts, with plans to add shades and consider paid ads as the brand grows.