Overview
- Olive Young opened its first U.S. brick-and-mortar store in Pasadena on May 29, drawing long lines that stretched about 400 meters and roughly 6,000 visitors over the opening weekend.
- The 803-square-meter flagship stocks about 5,000 SKUs from roughly 400 brands and organized aisles by skin concerns to encourage discovery and repeat visits.
- Hands-on features such as a Skin Scan Zone and The Beauty Lab proved very popular and basic skincare items made up more than 60 percent of opening-day sales.
- CJ has built U.S. operational capacity by creating CJ Olive Young USA, opening a Bloomington logistics center in March, launching a U.S. website with domestic fulfillment, and announcing plans for five more U.S. stores in the next year.
- CJ frames Olive Young as one pillar of a larger North American push that links its Bibigo food business and entertainment units to boost exposure for Korean brands and create local jobs and new retail channels for small and midsize makers.