Overview
- Rocco's kicked off its annual Jello Shot Challenge with an early surge by Ole Miss fans who bought 1,427 shots in the first day, raising about $7,185 according to the restaurant's leaderboard updates on June 11.
- The restaurant says it has staged 120,000 shots for the 2026 tournament and will post multiple daily leaderboard updates on its CWS Jello Shot Challenge account to track sales for each team.
- Each shot costs $5 and a portion of proceeds is routed to local food banks in Omaha and to the participating teams' hometown charities, turning the boisterous fan contest into an organized fundraiser.
- Leaderboard totals are fluid as fans arrive with Rocco's June 12 updates showing Ole Miss extending its lead to 1,738 shots while West Virginia and Troy held the next highest totals.
- The contest began at Rocco's in 2019 and has produced record volumes in past years, including LSU's single-school high of 68,888 shots in 2023, which shows how fan mobilization can generate substantial donations and national attention.