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Old Navy’s Mickey & Friends Line Launches as Disney’s Americana Range Expands for Summer

The dual rollout signals a tiered push from premium park exclusives to accessible family apparel.

Overview

  • The Old Navy x Disney Mickey & Friends collection went live Wednesday in stores and online with sizes XS–XXXL and prices from $8.99 to $64.99.
  • Disney Store’s Americana lineup is already available with items priced roughly $14.99 to $218, including Harveys seatbelt‑fabric bags at $218 for a tote and $178 for a crossbody.
  • Park shops are stocking the red, white, and blue gear, with outlets citing The Emporium at Magic Kingdom and several Disneyland locations carrying sequined Minnie ears at $36.99 and glass ornaments at $29.99.
  • Both lines lean into patriotic designs tied to Memorial Day, July 4, and the U.S. 250th, with enamel pins labeled “250” and apparel featuring anniversary graphics.
  • Together the releases show Disney using collaborations and price tiers to reach park collectors and mainstream families during peak summer shopping.