Overview
- The 43-piece line, which launched Wednesday online and in stores, is priced from $24.99 to $84.99.
- Rogers reworks his bold palette, elongated stripes, and abstract polka dots into denim, knits, dresses, totes, and scarves.
- Old Navy turned its Times Square flagship into a disco-themed party Monday, where guests shopped early as Katie Holmes, Kimora Lee Simmons, Gayle King, Chloe Fineman, Jenna Lyons, and Iris Apatow wore the looks.
- Gap Inc.’s creative lead Zac Posen recruited Rogers to bring color-forward American design to a mass audience, following Old Navy’s Anna Sui capsule last fall.
- Early coverage points to fast sell-outs, building on Rogers’s Target 2021 and J.Crew 2024 hits that showed strong demand for accessible high fashion.