Particle.news
Download on the App Store

Old Bhojpuri Film 'Dhurandhar' Goes Viral After Ranveer Singh Franchise

Search spillover from the blockbuster pushed millions to a 2013 YouTube upload, producing sizable online views with reported income for the original rights‑holders.

Overview

  • In mid‑June, social searches for Ranveer Singh’s Dhurandhar funneled users to Ravi Kishan’s 2013 Bhojpuri film Dhurandhar: The Shooter, triggering a sharp rise in YouTube views and viral clips.
  • Ravi Kishan addressed the surge at the Dhamaal 4 trailer launch and joked that the film’s current rights‑holders have become crorepatis from the unexpected traffic.
  • Users circulated side‑by‑side clips that highlight a similar climax sequence between the two films, sparking online speculation that the newer movie may have drawn on the older footage.
  • Aditya Dhar and the makers of the Ranveer Singh films have not issued a public response to the comparison clips or the suggestions of creative overlap.
  • The episode shows how platform search results and recommendation systems can rapidly redirect large audiences to archival regional content, producing sudden revenue and reputational effects for small‑scale rights‑holders.