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Ola Electric Cuts Roadster Price to Rs 79,999 as Festive Push Goes Live

Ola pairs the cut with a limited-window festive campaign to reignite demand after recent sales declines.

Overview

  • The Roadster X now starts at Rs 79,999 ex-showroom under Ola’s Holi/Muhurat Mahotsav rollout announced this week.
  • Revised pricing spans Roadster X 2.5/3.5/4.5 kWh at Rs 79,999/Rs 92,999/Rs 99,999 and Roadster X+ 4.5 kWh at Rs 1.09 lakh and 9.1 kWh at Rs 1.89 lakh.
  • Special “Muhurat” prices are being revealed in select 90‑minute live booking windows with limited units available.
  • Ola Insiders receive an extra Rs 5,000 during the campaign with upgrade, add‑on, and referral rewards detailed by the company.
  • An extended 8‑year warranty is offered on select S1 Pro and S1 Pro+ scooters during the promotion as Ola seeks to recover share after a February tally of 3,968 units and about 4% market share.