Overview
- Ohio State announced on Tuesday that JPMorgan Chase will be the official bank sponsor and will place the Chase logo on the front of jerseys for all 36 varsity sports beginning in the 2026–27 season.
- The university did not disclose monetary terms, but industry reporting from multiple outlets estimates the agreement is worth roughly $15–17 million per year.
- The partnership includes commitments for student-athlete NIL support, financial literacy and career resources, and academic collaborations, and Learfield, Ohio State’s multimedia-rights partner, brokered the deal.
- School officials say the new sponsorship revenue is intended to help cover rising costs tied to athlete compensation, including a planned maximum $21.3 million revenue-sharing disbursement to selected sports in 2026–27.
- The deal follows an NCAA rule change in January that allows up to two corporate patches on uniforms and reflects a wider shift toward monetizing college uniform space as other Big Ten programs and schools sign similar agreements.