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Obsession Tops $370 Million and Moves to Premium VOD

Late‑June premium digital release for the breakout micro‑budget horror signals pressure on studio release rules and profit sharing.

Overview

  • The Curry Barker‑directed film has reached roughly $233.9 million in North America and about $370–371 million worldwide after strong holds and atypical weekend gains during its extended theatrical run.
  • Focus Features began a premium video‑on‑demand and digital rollout at the end of June, with multiple outlets reporting a June 30 PVOD window on platforms such as Prime Video, Apple TV and Fandango at Home.
  • Several outlets report an unrated cut of the film is appearing on Apple TV, a detail described in coverage as reported rather than officially confirmed by the distributor.
  • Recent reporting has highlighted large backend payouts tied to the film’s success, including unverified claims of a roughly $17 million bonus for an executive producer, which has intensified discussion about how profits are shared with cast and crew.
  • The film’s trajectory — made for about $750,000, bought at TIFF for roughly $14–15 million, then turned into a global hit — is prompting studios to rethink short theatrical windows and is raising career and business opportunities for the director and lead talent.