Overview
- Obsession, which wrapped its first weekend Sunday, earned $17.2 million in the U.S. and about $21 million worldwide to rank third.
- Audiences and critics aligned, with a rare A- CinemaScore for horror and 94% on Rotten Tomatoes, and the film dipped only 11% from Saturday to Sunday.
- The feature cost roughly $750,000 to $1 million to make, while Focus acquired it out of TIFF for about $14–15 million, so profitability depends on staying power beyond opening.
- Focus primed demand with a hybrid campaign that used cryptic billboards, in-character texts, Discord quests, replica One Wish Willow props, and AMC and Alamo Drafthouse promotions.
- Director Curry Barker is weighing a sequel or an anthology that reframes the wish lore as alternate realities, even as he moves to Anything But Ghosts and an A24 Texas Chainsaw Massacre reboot.