Overview
- The film, which opened wide on May 15, earned roughly $17.1 million in its first weekend and reached about $30.3 million domestically in its first week, with global receipts reported near $37.9 million.
- Industry trackers projected an unusually small second-week drop that has produced a near-flat follow-up weekend and placed the title on course to out-earn its debut, pushing global box office past $44 million in early tallies.
- Focus Features acquired Obsession out of TIFF for roughly $14–15 million with Blumhouse attached, turning a microbudget production made for about $750,000–$1 million into an early profitable candidate if theatrical and ancillary windows hold.
- The studio’s participatory campaign brought the One Wish Willow toy and a Nikki text line to life, generating more than 5 million video views, sold-out merchandise and roughly 70,000 subscribers to the in-character messaging service.
- Critics and audiences have singled out Inde Navarrette’s performance as a breakout, and Curry Barker’s digital-native profile and festival-to-studio path have prompted talks of sequels, franchise ideas and new directing opportunities.