Overview
- The Focus Features release, which opened Friday in U.S. theaters, drew strong early notices highlighting Inde Navarrette’s performance.
- The film follows a man who uses a novelty “One Wish Willow” to force a crush to love him, a setup critics say fuels graphic, R-rated horror.
- Time reports Focus acquired the movie for about $14 million after a buzzy festival debut, and early scores on Rotten Tomatoes have been near perfect.
- In interviews, writer-director Curry Barker says he set out to examine selfish wishes and the cost of not communicating feelings in modern dating.
- Focus and Universal built awareness with a character text line, street ads in Nikki’s handwriting style, and a final clip released Friday.