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Oakland’s Black Joy Parade Draws Thousands at 9th Annual Downtown Celebration

Organizers describe a free Black History Month gathering that is scaling up vendor participation to elevate Black-owned businesses.

Overview

  • The parade traveled roughly 10 blocks along Broadway before culminating in a downtown festival.
  • Organizers reported more than 100 vendors this year, while the San Francisco Chronicle counted over 200 Black-owned businesses, food vendors, and artists at the festival.
  • Brigitte Jessica Cook, a public-safety advocate focused on violence prevention and victim protection in Oakland, served as grand marshal.
  • Post-parade entertainment included R&B singer Mýa, singer-songwriter Nesta, and the local Black Joy Choir.
  • The 2026 theme, “Black Is the Blueprint,” anchored a free, family-focused program featuring lowriders, horseback riders, children’s activities, and community organizations.