Overview
- Nykaa said in a stock-exchange filing that it is negotiating to acquire a majority stake in skincare label 82°E and has not disclosed deal size or timing, adding it will announce updates as required by law.
- Regulatory filings show 82°E’s revenue fell about 30% year over year to roughly Rs 14.7 crore in FY25, and the brand posted a Rs 12.26 crore net loss.
- Coverage links the slump to premium prices of about Rs 1,200–3,500 for 50 ml products, a level analysts say pushed shoppers away in a crowded market.
- Nykaa frames the potential purchase as part of its ‘House of Nykaa’ strategy, which already includes stakes in Dot & Key, Twenty Dresses and Kay Beauty, the last of which reported Rs 132.4 crore in FY25 revenue and Rs 11 crore profit.
- India’s beauty and personal care market is projected to reach about $34 billion by 2028, according to a Nykaa-Redseer estimate.