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Nvidia’s Jensen Huang Deepens Korea Push for 'Physical AI'

His four-day Seoul visit signals a bid to make South Korea a testing ground for robotics and AI infrastructure to secure memory, manufacturing and deployment partners.

Overview

  • Huang arrived in Seoul for a four-day visit beginning Friday to hold meetings with conglomerates, startups and universities and to make public appearances including a TV talk show and a ceremonial baseball first pitch.
  • He said Nvidia has begun hiring for an R&D presence in Korea and confirmed that Samsung, SK hynix and Micron have qualified HBM4 memory and are in production for Nvidia’s next-generation accelerators.
  • Local media reported that Nvidia, Hyundai and the South Korean government are in late-stage talks about an Nvidia-backed AI technology center at Saemangeum, but Hyundai has declined to confirm any decision.
  • Across meetings Huang emphasized shifting beyond chips into physical AI—robotics, autonomous systems and AI-powered factories—and held talks with firms such as Hyundai, LG, Naver and Doosan Robotics to test and deploy hardware.
  • Investors and the public reacted strongly to the trip with Korean robotics- and Nvidia-linked stocks rallying and tracking sites drawing large audiences, a development that could accelerate GPU allocations, factory pilots and new local investment.