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Nvidia in Talks to Invest in Perplexity at $30 Billion‑Plus Valuation

The reported talks signal Nvidia’s bid to secure high‑use AI customers for its GPUs by backing a startup that has grown to roughly $750 million in annual revenue.

Overview

  • Multiple outlets reported on Monday that Nvidia is discussing a financing that would value Perplexity at more than $30 billion, with the information traced to people familiar with the talks.
  • Negotiations have explored several structures, including a technology licensing deal, hiring Perplexity staff, and a direct equity investment, according to reporting from The Information.
  • Perplexity’s annualised revenue has climbed to about $750 million this year, driven in part by enterprise products such as Perplexity Computer and large cloud agreements that have attracted investor interest.
  • Neither Nvidia nor Perplexity has confirmed a completed transaction, and details such as the size, timing, and exact terms of any deal remain unannounced.
  • The talks build on Nvidia’s prior backing and technical support for Perplexity and could strengthen Nvidia’s control of AI compute demand while shaping competition between agent‑style search firms and incumbents like Google and OpenAI.