Overview
- Nutella introduced Nutella Peanut in the U.S. on Thursday, its first new flavor in more than 60 years.
- The spread blends the brand’s cocoa-hazelnut base with roasted peanuts to create a peanut-cocoa flavor.
- Jars are on sale nationwide at major retailers, sold in 13-ounce sizes with a gold, peanut-colored label.
- Ferrero will host a free pop-up in NoHo on May 16–17 at 372 Lafayette Street with games, prizes and snacks.
- Ferrero says the recipe took five years to develop, and the debut follows a viral Artemis II clip of a Nutella jar floating in zero gravity.