Overview
- The third Freyberger outlet has drawn about 100 visitors a day since opening at the end of February, and staff restock and check goods daily.
- Shoppers unlock the store using a smartphone or bank card and complete purchases via contactless self-checkout.
- A voice-controlled adviser answers product questions, offers recipes and preparation tips, and can greet registered shoppers by first name.
- Registered customers can view current product availability online before heading to the store.
- Nuremberg’s mayor attended the launch and called it “the modern mom-and-pop shop of the future,” though one report notes a stray website reference to Freising that conflicts with the store’s location.