Overview
- Nubank confirmed a long‑term global sponsorship of Mercedes‑AMG Petronas beginning with the 2026 Formula 1 season.
- The company says the partnership supports its growth goals across Latin America, the United States, and other key markets.
- Planned initiatives include on‑ and off‑track activations and exclusive fan experiences featuring George Russell, Kimi Antonelli, and team principal Toto Wolff.
- Cristina Junqueira describes the move as part of building a global brand over multiple years, while Mercedes highlights shared values of innovation and disruption.
- Nubank operates in Brazil, Mexico, and Colombia, reported more than 127 million customers, and last year announced its U.S. entry with a banking license application.