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NRF Sees U.S. Retail Sales Rising 4.4% in 2026 to $5.6 Trillion

NRF cites resilient consumer spending as the key support for its outlook.

Overview

  • The projected growth rate exceeds the recent 10-year non-pandemic average of 3.6%.
  • The outlook covers core retail only, excluding auto dealers, gas stations and restaurants, and relies on a new model built with Oxford Economics.
  • NRF says the Iran war’s impact on spending is too uncertain to include, notes oil prices are up nearly 50% with gasoline rising, and says the forecast could be revised.
  • Fresh inflation pressures are in focus after U.S. wholesale prices rose 3.4% in February, led in part by food, according to the Labor Department.
  • Economists expect some labor softening with unemployment staying below 4.5%, and they see higher-income households driving most spending gains.