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Novo Nordisk Strikes Deal With Hims & Hers to Sell Wegovy and Ozempic, Drops Lawsuit

The tie-up redirects Hims’ weight-loss business toward FDA-approved drugs at Novo’s self-pay prices.

Overview

  • Hims will begin offering FDA-approved Ozempic injections and Wegovy injections and pill to U.S. patients later this month at the same self-pay prices available on other telehealth channels.
  • Hims will stop advertising compounded GLP-1 products and keep them only for cases a clinician deems clinically necessary, with current users able to transition to branded options.
  • Novo dismissed its patent-infringement case tied to Hims’ short-lived $49 compounded semaglutide pill and reserved the right to refile in the future.
  • Regulatory pressure formed a key backdrop as the FDA recently warned telehealth companies about misleading promotion of compounded GLP-1 drugs not equivalent to approved medicines.
  • Hims shares jumped roughly 40%–55% after the announcement, while Novo highlighted recent price cuts to $149–$299 per month and reported 600,000+ Wegovy pill prescriptions since launch.