Overview
- Notre Dame officially unveiled its Shamrock Series uniform on Wednesday with a deep blue look that nods to the 1920s Acme Packers, blocky Paul Hornung–style numbers, shoulder stripes inspired by the Packers, 11 shamrocks on the back neckline, and name plates on the jersey backs.
- Wisconsin released its all-red Lambeau alternate on Thursday featuring metallic silver lettering and trim, a metallic Motion “W” helmet logo, blended shoulder striping that echoes Packers styling, and an American 250th flag patch on the chest.
- Both programs published hype videos, infographics and official shop collections to promote the looks and drive merchandise sales ahead of the season opener at Lambeau Field on September 6 with a 7:30 p.m. kickoff on NBC.
- Notre Dame’s decision to add name plates departs from the program’s usual practice of omitting names in the regular season and represents a marquee change for this special-edition uniform.
- Wisconsin confirmed the uniforms will carry Culver’s as the program’s first jersey patch sponsor under a new multi-sport deal that also expands support for other teams and student-athlete opportunities, signaling growing commercialization of college uniforms.