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4w ago

Nothing Expands to 500+ Best Buy Stores Across the U.S.

The partnership moves Nothing’s phones and audio into brick-and-mortar retail to boost consumer discovery and build on strong U.S. sales growth.

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Overview

  • Nothing announced on June 12, 2026 that its Phone (4a) Pro, Phone (3), Ear (3), Ear (a), Headphone (1), and Headphone (a) are available in more than 500 Best Buy stores and on BestBuy.com.
  • The company says this rollout is its largest U.S. retail footprint to date, shifting the brand from primarily online sales to significant in‑store presence.
  • Canalys market data cited by reporters shows Nothing posted a 120% rise in U.S. unit sales and a 175% jump in revenue in 2025, which Nothing uses to justify wider retail distribution.
  • The expansion gives U.S. shoppers a chance to handle Nothing’s distinctive hardware in person at Best Buy, the country’s largest specialty electronics retailer, which should increase discovery and trial.
  • Early reporting notes OnePlus demo units have contracted at Best Buy, and Nothing’s placement could let it occupy vacated shelf space, though the longer-term effect on U.S. market share remains to be seen.