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North West Releases 'N0rth4evr,' a Self-Produced Debut EP

A video-plus-merch rollout frames a tightly curated entry that leans into an internet-native sound.

Overview

  • The six-track project, which arrived Friday via Gamma, credits North as producer on every song.
  • A video for the title track, released Thursday and directed by Ty Akimoto and Mack Ishida, extends the EP’s punk and emo styling with glitchy visuals.
  • New merch and bright vinyl pressings are on sale at n0rth4evr.shop, with a Complex LA pop-up at 433 N Fairfax Ave on May 1 and May 2 where an RSVP does not guarantee entry.
  • Coverage highlights a blend of punk, metal and hyperpop with samples and Japanese digital-culture nods, citing Meg & Dia’s “Monster,” Vocaloid and Hatsune Miku touches, Kikuo, Caramell and a rock cover of “Little Lion Man.”
  • North, 12, is slated for her festival debut at Chicago’s Summer Smash on June 12, pointing to a fast move from first release to large live stages.