Overview
- The limited-edition SKIMS × CPFM capsule debuts Nov. 20 at 12 p.m. ET, with sales on SKIMS.com and at Selfridges, Luisaviaroma and END Clothing.
- Pop-up shops open the same day in Los Angeles, New York and London with limited gifts while supplies last.
- Filmmaker Harmony Korine directed the campaign featuring Ken Carson, Mariah the Scientist, Beabadoobee, Madeline Argy and stylist Veneda Carter with her daughter, Bobbi.
- North appears in cozy loungewear with hip-length blue braids and delivers the tagline “Everybody’s wearing SKIMS” in the campaign video, drawing praise from relatives such as Kris Jenner.
- Coverage notes ongoing criticism of featuring a 12-year-old in a brand tied to adult shapewear; Kardashian has emphasized North’s recent tattoos and piercings were “fake” and they do not appear in the ads.