Overview
- Gamma confirmed to Rolling Stone that North West has signed and is spending time in the studio on new music.
- Her single Piercing on My Hand arrived Feb. 6, credited to producers Ye and Will Frenchman, with streaming platforms listing release via North West/Gamma.
- North debuted the track live in January with Ye in Mexico City before nearly 40,000 attendees, performing alongside Only One plus ¥$ songs Talking and Bomb.
- She previously featured on Ye and Ty Dolla $ign’s Vultures cut Talking/Once Again, which reached No. 30 on the Billboard Hot 100, and on FKA Twigs’ Childlike Things with verses in English and Japanese.
- Kim Kardashian filed January trademarks for a NOR11 fashion and accessories line, signaling parallel brand-building beyond music.