Overview
- Norfolk Police posted on X that it was "dealing with a major incident" and advising people to call 999 only, a message that linked to the force website but gave no details.
- The social post went live on Sunday morning, was deleted about 90 minutes later, and a second message issued roughly three hours after the original said the first post had been published in error.
- Callers to the force switchboard heard an automated looped message repeating the major-incident warning, which added to public confusion because the website contained no related information.
- The force has not provided an explanation or apology for how the erroneous alert was published, and local reporters and election candidates have called for senior officers to clarify what happened.
- The College of Policing says a 'major incident' triggers special multi-agency response, which is why the false declaration raised concern and could further erode public trust in Norfolk policing.