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Nolan’s The Odyssey Launches in London as IMAX-First Spectacle

Universal’s critics-first IMAX rollout is intended to shape early word of mouth and has helped lift presales for the July 17 release.

Overview

  • The Odyssey kicked off its London promotional events and world premiere this week, with the cast appearing at a July 5–6 photo call and premiere that put the film’s scale and fashion moments on view.
  • Critics who have seen the film in IMAX have given largely positive early reactions, praising the film’s spectacle, set pieces and performances while urging audiences to see it in large-format screens.
  • Nolan shot the picture entirely on IMAX film after collaborating with IMAX to build lighter, quieter cameras and to manage short three-minute film magazines that shaped on-set rhythms and actor accounts.
  • The director has defended taking creative liberties to make Homer’s poem readable for new audiences, but the project has also drawn online criticism over casting choices and questions about Greek representation.
  • Industry trackers expect a strong North American opening and many premium IMAX seats are already sold out, a momentum analysts link to Nolan’s post-Oppenheimer profile and the studio’s deliberate critics-first strategy.