Overview
- Universal and IMAX announced July 30 that 70mm IMAX screenings of The Odyssey will run into mid‑September to give more opportunities to see the film on physical IMAX reels.
- Only 41 venues worldwide can project the physical 70mm IMAX prints, with 25 of those in the United States, so authentic 70mm showings remain tightly constrained by projection hardware.
- Demand for the 70mm presentations has overwhelmed supply, producing weeks‑in‑advance sellouts, long lines, and reports of app and website congestion at major chains when tickets drop.
- IMAX-format screenings have driven outsized revenue, generating more than $140 million and accounting for over 20 percent of the film’s early global box office while the movie quickly passed $700 million overall.
- Exhibitors have added very early and late showtimes to fit more viewers into the limited 70mm auditoriums, a strategy that echoes the extended IMAX run for Oppenheimer and may prolong premium ticket sales and repeat bookings.