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Nolan Says Gen Z ‘Utterly Rejects’ AI and Points to Backrooms and Obsession as Proof

He argues that young filmmakers’ low-budget hits and a renewed taste for practical effects could bolster theatrical, IMAX-first release plans ahead of The Odyssey’s July 17 opening.

Overview

  • Citing a Telegraph interview published this week, Christopher Nolan said Gen Z audiences and creators are "utterly rejecting" conspicuous AI-generated work and quickly spot what he called "AI slop."
  • Nolan named Backrooms and Obsession as examples of the shift, with reporting showing Obsession has topped about $400 million worldwide on roughly a $750,000 budget and Backrooms has passed about $350 million globally.
  • He used the remarks while on a press tour that emphasizes critics-only screenings and IMAX/70mm formats for The Odyssey, which is scheduled to open on July 17.
  • Commentators note Nolan’s view is shaped by his rare creative leverage and large budgets, and analysts warn studio greenlight and financing decisions—driven by distributors and financiers—limit how widely practical-effects models can be adopted.
  • The exchange feeds a larger industry debate: some established directors celebrate the breakout filmmakers as evidence cinema remains vital, while studios and technologists continue to test AI for cost and production uses, making any broader shift uneven.